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Daniel Mercado, PhD, serves as the Director of EXTRATEGICO, specializing in strategic coaching and cultural transformation towards sustainability since 2008. Concurrently, Daniel is the Coordinator for the Environment and Sustainability Commission at Asociación de Parques Industriales Argentinos and a professor at multiple universities, including the Universidad de Flores and Universidad de Defensa Nacional, focusing on strategic leadership and sustainable development. Daniel holds a Doctorate in Economic Sciences and has completed various diplomas in sustainability, environmental management, and coaching, demonstrating a strong commitment to advancing sustainable practices and education.