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Kelsey Lowe is an experienced media and marketing professional currently serving as an Analyst in Integrated Media Analytics at Universal Destinations & Experiences since January 2023. Previously, Kelsey worked at Cox Media Group as a Paid Social Media Strategist, where responsibilities included consulting with sales teams and executing social media campaigns, and as a Digital Media Sales Strategist, where Kelsey built data-driven marketing strategies. Prior experience includes roles as an Event Marketing Specialist at Techtronic Industries, a Social Media Content Producer at Indiana University Bloomington, and the Director of Public Relations for the Indiana University Dance Marathon. Kelsey holds a Master of Arts in Mass Communication with a focus on Digital Marketing & Strategy from the University of Florida and a Bachelor of Arts in Journalism from Indiana University Bloomington.