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Alyssa Shelton is a seasoned professional in business analytics and consumer insights with extensive experience across various industries. Currently serving as a Senior Analyst at Universal Destinations & Experiences since September 2021, Alyssa specializes in developing and automating reports and dashboards, alongside pioneering processes for analyzing guest satisfaction data. Previously, as the founder of shoplulagrey.com, Alyssa utilized Google Analytics to enhance marketing strategies and optimize website performance in the online retail sector. Prior roles include financial and business planning analysis at Charter Communications and retail intelligence at Acosta, where Alyssa provided detailed analyses and reporting for operational improvement. Additionally, experience at UBS Private Wealth Management involved portfolio analysis and client relationship management. Alyssa holds a Bachelor of Science in Finance from the University of Central Florida.