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Frida Finstad currently serves as an A&R Assistant and Coordinator at Universal Music Sweden since January 2024. Prior to this role, Frida worked as a Coordinator in the D2C Merch department at Universal Music Group from March 2022 to January 2024 and as a Front Desk Receptionist at Island Records from October 2022 to January 2024. Frida also has experience as a Studio Manager at RockMusikLinjen and as a Songwriter from August 2021 to January 2024. Educational qualifications include studies at RockMusikLinjen and Kulturama, alongside a major in sports psychology and mental techniques at Oslo and Akershus University College, where studies commenced in 2014 and are ongoing. Previous roles include Flight Attendant at SAS - Scandinavian Airlines and Sales Staff at Sport 1 Gruppen AS and Anton Sport. Frida's diverse experience spans the music and service industries, combining creative and customer service skills.