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Shaun Baker has a strong background in research, analytic services, and print media. Shaun started their career at Penn Credit Corporation as an intern, where they investigated credit risk and monitored collections. In 2009, they joined Universal Media Inc as a Print Coordinator and later became Director of Analytic Services. Shaun's role involved overseeing client audits, managing process flows, and developing new analytics to generate significant savings for clients. In 2015, they were promoted to Vice President of Research & Print Media at Universal Media Inc.

Shaun Baker obtained a Bachelor's Degree in Business Administration, focusing on Finance, from Shippensburg University of Pennsylvania. Shaun attended the university from 2004 until 2008.