Eric Stanton has a diverse work experience spanning over two decades. Eric most recently served as the Vice President of Marketing at Unitek Learning, where they managed the company's profit and loss through media optimization and ensured marketing efforts aligned with revenue goals. Eric also focused on building relationships and improving the college's visibility and reputation. Prior to this, they held the role of Associate Vice President of Marketing at Unitek College and Senior Director of Marketing at Unitek College.
Before joining Unitek Learning, Eric owned Roadrunner Performance Marketing, an independent performance media consulting firm that focused on maximizing profit for product marketers. Eric managed P&L and maintained strong relationships with media agencies.
Eric also worked at Worldlink Media as Sales & New Business Development, where they led the expansion of the company from linear television to Connected TV and OTT. Eric achieved significant revenue growth during their tenure.
In addition, Eric launched and served as the President/CEO of ES Squared, a subscription-based clothing business. Eric also held the position of Chief Marketing Officer at Revenue Solutions, LLC, where they expanded their role as a Media Consultant.
Earlier in their career, Eric served as the Executive Vice President at JBT Media Management, where they oversaw various operations including campaign management and finance. Eric also worked as the President at Broadcast Response, responsible for all operations, finance, and legal aspects of the company.
Eric's extensive work experience also includes serving as the Vice President of Media at Mercury Media, where they led the media buying team, negotiated contracts, and explored emerging technologies in media. Overall, Eric Stanton brings a wealth of experience in marketing, sales, business development, and leadership roles across different industries.
Eric Stanton earned a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Eastern Illinois University, which they attended from 1990 to 1995. After several years in the industry, they pursued further education and obtained a Certificate in Marketing with a concentration in Social Media and Web Analytics from the University of California, Los Angeles. This certificate program was completed from 2016 to 2018. Additionally, Eric acquired the Hootsuite Platform Certification from Hootsuite in November 2019.
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