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Raj Rathor is a seasoned sales leader with a strong background in financial technologies and trading. Currently serving as Athena Head of Sales for EMEA at United Fintech since September 2022, Raj is focused on building a buyside platform and enhancing client efficiency through innovative operating models. Previously, Raj held the position of Vice President of Sales at Enfusion, where engagement with clients led to improved operational efficiencies. At SimCorp, Raj was a Principal Presales Consultant, delivering solutions for clients and engaging in strategic product management. Other roles include Chief Executive Officer of Rainmaker, and various brokerage positions at ICAP and Tradition. Raj holds an MSc in Mathematical Trading and Finance from Cass Business School and a BSc (Hons) in Business Computing Systems from City, University of London.