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George Fiddler has a diverse work experience in marketing and PR roles. George is currently working as the Senior Director of Athlete Marketing and Brand Innovation at the United States Olympic & Paralympic Committee. Prior to that, they served as the Athlete Marketing Lead at Dapper Labs. George also worked at General Mills, where they held the positions of Sports Partnerships Lead and Cultural PR Lead. Earlier in their career, they worked at ICF Next as the Creative Director of PR & Sports, Social & Emerging Media Lead, and Account Supervisor of Social & Emerging Media. George started their career at Fast Horse, where they served as the Client Relationship Manager of PR & Sports and also held the roles of Associate in PR, Sports & Social and Intern.

George Fiddler obtained a Bachelor of Arts degree from the University of Minnesota, specializing in Media Studies, Mass Communication, and Cultural Studies. George attended the university from 2003 to 2008.