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Amanda Gracia Purba possesses extensive experience in digital engagement and sales, currently serving as Vice President of Digital Engagement and Vice President of Digital Sales & Acquisition at UOB. Previously, Amanda held several roles at Citi, including Assistant Vice President of Country Digital Sales & Marketing and Country Digital Engagement. Prior experience includes managerial positions in digital engagement and marketing at Garuda Indonesia, as well as analytical roles at Nielsen Company and financial oversight at Beiersdorf.