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Christy Baccam-West is a seasoned marketing professional with extensive experience in consumer and retail marketing, currently serving as the Consumer/Retail Marketing Account Manager at UNFI since 2017. In this role, Christy leads national marketing strategies aimed at enhancing sales and consumer loyalty for independent retail customers, while collaborating across multiple teams and regions. Previously, at Hy-Vee, Inc., Christy held the position of Marketing Manager for the Twin Cities, focusing on promotional partnerships and events. Christy's earlier experience includes roles as Channel Marketing Manager at Honeywell, Assistant Manager of Marketing Planning at SUPERVALU, and GM Marketing Specialist at Hy-Vee, Inc., where responsibilities ranged from marketing strategy development to import purchasing. Academic qualifications include dual Bachelor of Science degrees in Marketing and International Business from Iowa State University, complemented by studies at Istituto Italiano in Rome.