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Mike Malone is a seasoned creative strategist with extensive experience in the entertainment marketing industry. Currently serving as the lead creative for United Entertainment Group since December 2014, Mike drives ideation and strategy for integrated marketing campaigns involving entertainment and talent partnerships. Prior to this role, Mike held various positions including VP of Creative Development at Grey Group,VP of Branded Entertainment at Lifetime Television, and Creative Consultant for Writing on the Wall. Notably, Mike opened and managed the west coast office for Grey Alliance and has a strong background in business development and promotions from positions at Catalyst Group. Mike holds a BA in Economics and Marketing from the University of Iowa and completed a program in Film and Television Editing at the School of Visual Arts.