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Adam Shapourian, CCXP, serves as the Associate Vice President of Customer Experience at United Educators, where responsibilities include leading a centralized customer experience team focused on strategy, Voice of Customer, digital experience, member success, and brand marketing. Prior to this role, Adam held positions at Gannett | USA TODAY NETWORK, first as Director of Customer Experience, where an enterprise customer experience program was scaled, and then as Senior Manager of Loyalty & Membership, developing personalized marketing strategies for subscriber engagement. Earlier experience includes roles at The Advisory Board Company, Gannett, and Suburban Hospital, focusing on digital marketing and audience development. Adam holds a Master's Degree in Digital Communications from Georgetown University, a Digital Leadership MicroMasters from Boston University, and a BA in Digital Media/Business from Towson University.