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Oscar Rojo has extensive experience in sales and management across various companies in the packaging industry. Currently serving as the Senior Regional Sales Manager at UNITED CAPS since January 2019, Oscar leads the South Europe Sales team following the integration of EMBALATAP. Prior to this, Oscar was the Executive Managing Director at EMBALATAP from September 2005 to December 2018, where responsibilities included overseeing a team of 33 individuals and optimizing resources. Oscar also held positions as Sales Director and Sales Responsible, focusing on commercial strategy and business development at EMBALATAP and Zeller Plastik, respectively. Before that, Oscar managed project implementations for the JDEdwards ERP system at Crown Cork & Seal. Oscar holds a Master's degree in Computer Integrated Management and Manufacturing from Cranfield University and completed studies at the Escuela Superior de Ingenieros Industriales de la Universidad del País Vasco.