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Nella Coleman is a seasoned research professional with extensive experience in market research, equity, diversity, and inclusion (EDI) initiatives. Currently serving as Principal of Market Research at United Airlines since March 2023, Coleman previously held key research roles, including Research Consultant at Envisioning Equity and Senior Research Manager at the National Research Group. A strong background in both qualitative and quantitative research methods has been showcased through various projects aimed at enhancing corporate EDI engagement and unlocking consumer insights. Coleman’s prior roles include significant contributions at NORC at the University of Chicago, where complex research initiatives were conducted, and academic research assistant positions at the University of Illinois Springfield. Academic credentials include a Master of Arts in Criminology, Law, and Society from UC Irvine and a Bachelor’s Degree in Political Science and Legal Studies from the University of Illinois Springfield.