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Jeff Ulrich is a seasoned professional with extensive experience in the airline industry, currently serving as the Sr. Product Owner for Payments, eCommerce, and Digital Innovation at United Airlines since October 2011. In this role, Jeff Ulrich manages the payments product strategy, overseeing a digital ecosystem that processes over $10 billion annually, focusing on enhancing customer satisfaction and conversion rates. Prior to joining United Airlines, Jeff Ulrich held multiple leadership positions at Continental Airlines since August 1987, including Sr. Manager, Project Manager, and Operations Manager, demonstrating a strong background in emerging technology and operations management. Key projects include the modernization of the digital payment platform through the Common Payment Platform initiative.