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Alex Broeker is the CEO and Founder of Union. Prior to Union, Alex served as the Chief Executive Officer of TabbedOut from October 2016 to May 2017. Alex has also held leadership positions at FlashParking, AllClear ID, and Trellis Partners. Alex began their career at Ernst & Young in 1995, where they quickly rose through the ranks to become a leader in the technology practice.

Some direct reports include Nathan Brandt - VP, Sales, Gary Ross - Chief Growth Officer, and Lance Obermeyer - Chief Scientist.