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Lina Maria Falla Cepeda is an accomplished marketing professional with extensive experience in digital marketing and strategic growth within the education sector. As Marketing Director at UNIMINUTO since June 2016, Lina has successfully designed and implemented digital marketing strategies, managed operational KPIs, and contributed to digital transformation initiatives. Previous roles include Innovation Leader and Business Intelligence Leader, where Lina led the development of online education programs and market studies. Lina's earlier experience includes working as a Market Research Specialist at CAFAM. Educational credentials include a Master's in Strategic Marketing Management from Politécnico Grancolombiano, a Specialization in Consumer Behavior and Market Research from Universidad EAN, and a Bachelor's degree in Clinical Psychology from Pontificia Universidad Javeriana, among other professional development courses.