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Taís dos Anjos is a seasoned professional in consumer and market insights, currently serving as a Senior Consumer & Market Insights Coordinator for Home Care at Unilever since November 2021, focusing on the Cif and Vim brands. Previous experience includes key roles at Unilever in both Home Care and Beauty & Personal Care categories, as well as a Senior Consumer & Market Insights Analyst role at General Mills, where Taís managed learning plans and initiatives. Additional background includes market intelligence analysis at Hyundai Motor Brasil and project management at Ipsos, alongside a marketing internship at 3M. Taís holds an MBA in Market Research & Consumer Insights from ESPM Escola Superior de Propaganda e Marketing and an MBA in Business Management from FACAMP, complemented by a Bachelor's degree in Advertising and Marketing from the same institution.