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Shafali Arora possesses extensive experience in consumer and market insights across various leading companies. Currently serving as CMI Director for Unilever in multiple sectors including Personal Care, Global Oral Care, and Skin Cleansing, Shafali has also held key roles such as CMI Director for Global Lifebuoy & Hygiene and Senior Manager at Aircel. Previous positions include Senior Manager - Insights at HT Media Ltd, APD at IMRB International, and Research Executive at Research International. Educational qualifications include an Executives Course in Advanced Analytics from the Indian Institute of Management Ahmedabad and a Post Graduation in Marketing Communications from MICA.