James Griffin serves as the Vice President of Marketing for the Beauty & Personal Care Division at Unilever, overseeing operations in Vietnam since April 2000. With extensive experience in various marketing leadership roles, Griffin has directed complex business teams, managed profit and loss responsibilities, and driven strategic initiatives across several categories including deodorants, skin cleansing, and gifting in the UK and Ireland. Notable achievements include transforming the gifting model for Beauty & Personal Care, developing eCommerce strategies, and pioneering innovative product launches. Griffin's career began at Total Petrochemicals and Bentalls PLC, supported by a BA Hons degree in History and Politics from the University of Nottingham.
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