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Rebecca Lyrio is an accomplished marketing and communication professional with extensive experience across various roles in digital marketing, branding, and education. Currently serving as the Gerente de MKT Digital e Comunicação at Rede Bahia, Rebecca is responsible for defining the vision and strategy for the company's digital products. Active in promoting women's leadership through AngelUs Network for Women and serving as a marketing strategist at Hackel, Rebecca also holds multiple positions as a specialist professor in digital communication and marketing at various universities. Previously, leadership roles included leading communication and branding at Sanar and managing digital operations at Propeg. Rebecca is currently pursuing an MBA in Marketing, Branding, and Growth at Pontifícia Universidade Católica do Rio Grande do Sul and has multiple MBA degrees from ESPM Escola Superior de Propaganda e Marketing.