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Shobhit Mathur has worked in a variety of roles in the digital marketing and product space for the past 15 years. In 2021, they began working as BlitzScaler for Unigage, a Digital Marketing Flywheel Automation company. From 2019 to 2021, they held the role of Director, B2C, B2B2C Digital Marketing & Performance & Customer LifeCycle (CLTV) at CasaOne. At BureauOne, they were Director, B2B Digital Marketing & Growth & Demand Gen from 2019 to 2021. From 2019 to 2021, they were Director, B2C Digital Marketing Strategy & Growth & U&R at Quick Ride. From 2017 to 2019, they were Director, B2B2C Product & Demand Gen & Growth, NextBillionUsers at Multibhashi - Language Learning Simplified. From 2015 to 2017, they were Co-founder, Director, Digital Strategy & Operations at NoviOrbis Technologies. From 2016 to 2019, they were an Advisor, B2B & EdTech Partner at IAMAI for Digiken UpSkill PLC. From 2009 to 2015, they held multiple roles at PK Online Ventures Pvt. Ltd., including VP, Customer Acquisition & LifeCycle Management, VP, Product & Marketing, VP, Digital Media Operations, and AVP, Digital Media Operations. Finally, from 2008 to 2009, they were Business Head, B2B (South India) at CASHurDRIVE and from 2006 to 2008, they were a Co-Founder at Stealth Startups (Digital & Mainline).

Shobhit Mathur has an extensive education history. Shobhit began their education in 1980 at National Public School, where they completed KG - Class XII. In 1994, they graduated with a B.E. in Computer Science & Engineering from B. M. S. College of Engineering. In 2004, they obtained a Master of Business Administration (M.B.A.) from Indian Institute of Management Bangalore, with a focus in Economics, International Banking, International Business, Corporate Strategy, and Corporate Valuation. In addition to their degrees, Shobhit Mathur has obtained various certifications, including Google Premier Badge 2022 from Google, Google Partners Elevator : Together, we thrive (2021) from Wharton Interactive, Six Sigma (Lean) from Indian Institute of Management Bangalore, and PMI (Project Management Institute) from Indian Institute of Management Bangalore.