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Cliff Waters is a seasoned sales professional with extensive experience in the foodservice industry. Currently serving as the Western Sales Director at Unified Brands since May 2011, Cliff has demonstrated strong leadership and strategic sales capabilities. Prior to this role, Cliff held the position of AVP at Manitowoc Foodservice from May 2006 to May 2011. Cliff holds a Bachelor of Business Administration (B.B.A.) degree from Aquinas College, earned from 1980 to 1984.