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Beth Hammer is an accomplished Vice President of Institutional Sales at Unified Brands, a position held since 2001, where influential business strategies are developed to enhance collaboration with over 800 heavy equipment dealers and 1,200 consultants across various industry segments. Prior roles at Unified Brands include Director of Sales Operations, Director of Strategic Planning and Measurement, and Director of Customer Service, showcasing a strong background in strategic planning, operations, and customer service integration. Earlier experience includes managing ERP client relations at USinterworking, a cloud computing startup, and a robust academic foundation with a BS in Marketing from The University of Alabama in Huntsville.