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Erika Araujo has a strong background in marketing, communications, and media. With experience in companies like Unidas, Locamerica, 3Wi Inteligência Digital, and Orange Editorial, Erika has held various roles such as Marketing Media and Data Executive Manager, Creative Director, and Editorial Analyst. Erika is currently pursuing a postgraduate specialization in Analytics and Business Intelligence, and holds an MBA in Business Administration from Fundação Getulio Vargas, as well as a degree in Editorial Production from Centro Universitário de Belo Horizonte.