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Riccardo Menicucci is an experienced buyer, currently working at Unicoop Firenze s.c. since April 2022, specializing in frozen products, pet food, home care, and grocery items. Responsibilities include market analysis, trend assessment, pricing strategies, supply agreement negotiations, and promotional activity planning, all while managing category budgets. Prior to this role, Riccardo held various positions at ABBI GROUP from March 2018 to April 2022, including Category Buyer and Junior Buyer, focusing on non-food items and supplier relations. Additional experience includes a commercial direction internship at Porca Vacca S.r.l., administrative roles, and early career positions in product packaging operations. Riccardo holds a Master's in Food & Wine Management from 24ORE Business School and multiple executive training programs focused on grocery innovation.