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Juan Carlos Rojas is an accomplished professional with extensive experience in the commercial and operational sectors of the floral industry. Currently serving as the Commercial Vice President at ±«²Ô¾±²úá²Ô since September 2021, Juan Carlos previously held key positions, including General Manager at Bouquets Mixtos and Special Project Director at Flores de Funza. With a solid foundation in marketing and sales strategy demonstrated during tenure as the Marketing and Sales Director at Vistaflor, Juan Carlos has effectively led teams to achieve significant sales goals and has managed critical operations for high-profile clients such as Walmart. Educated at Universidad del Rosario with a Master's in Finances, Heriot-Watt University with an MBA in Business Administration, and Universidad Externado de Colombia with a degree in Economics, Juan Carlos combines strong academic credentials with a proven track record of driving business growth and enhancing operational efficiency.