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Ruggero Lensi is responsible for managing all the technical, commercial, and administrative activities of the Organization, placing collaborators at the center, and taking care of relations with stakeholders, with a view to social responsibility for "a world done well". He is responsible for the application of Legislative Decree 223/2017 and implementing the statutory principles, implementing the decisions and guidelines of the Shareholders' Meeting, the Strategic Steering Committee, the Board of Directors, and the Executive Board.

He takes care of the valorization of the organization's legitimacy, reputation, and image.

He represents UNI in political and social contexts at national level and in international (ISO) and European (CEN) standardization.