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Michelle C. Williams is an experienced marketing professional with a robust background in digital marketing, branding, and web design. Currently serving as the Digital Marketing Manager at UNFI Canada since May 2022, Michelle also operates as a consultant for MCW Marketing, providing expertise in web design and online advertising while developing brand strategies and marketing programs through analytics. Previous roles include key marketing positions at Progress Luv2Pak International, Cruise Connections Canada, AMOI Magazin, and Fitzhenry & Whiteside, showcasing a comprehensive skill set in website management, Google Ads campaigns, email marketing, and social media management. Academic credentials include a Bachelor of Arts in Economics from McMaster University and multiple marketing certifications from the University of Toronto.