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Marcelo Barcelos is an experienced academic and professional in the fields of journalism and digital communication. Currently serving as a substitute professor at Universidade Federal de Santa Catarina, Marcelo teaches various journalism courses while also coordinating a postgraduate MBA in Web3, Metaverso, and Digital Transformation at Unesc. Previously, Marcelo held roles in research and development at CIASC, social media coordination for Polícia Rodoviária Federal, and several leadership positions in digital communication at CELESC. Marcelo has a strong educational background, including a post-doctorate in Engineering and Knowledge Management and a doctorate in Journalism from Universidade Federal de Santa Catarina. Additional qualifications include a Master's degree in Digital Journalism and a Bachelor's degree in Social Communication - Journalism.