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Laila joined Undo in 2018 to lead its marketing team. She brings 15 years of technology marketing experience with her, including building and managing a high-performance marketing team.

She was instrumental in growing a core division at Redgate Software (a well-known Cambridge success story), where she took a software product from nothing to a global market leader, owning over 50% market share and generating an 800% increase in revenue in the space of 5 years.

She especially enjoys helping clever tech businesses grow and scale-up.