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Lorna Keuning is a seasoned marketing professional with extensive experience in email marketing and automation. Currently serving as the Senior Manager of Marketing Automation at Understood.org since November 2019, Lorna has successfully developed targeted email campaigns that significantly improved open and click-thru rates. Previous roles include Marketing Automation Manager at Money20/20 and Senior Marketing Automation Manager at ALM Media, where responsibilities encompassed managing marketing campaigns across various channels and optimizing email deliverability. Lorna has held consulting positions at WebMD and American Friends of Magen David Adom while also contributing as a Senior Email Marketing Associate at the American Institute of Chemical Engineers. Educational credentials include an M.A. in English and a double B.A. in Psychology and English from Brooklyn College.