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Aidan Cole is a seasoned professional in the beauty and technology sectors, currently serving as Co-Founder and Chief Commercial Officer at Underlining since October 2018. Underlining® specializes in innovative beauty products that meet contemporary self-care demands, featuring brands such as Nailboo® and Freewill. Prior to this, Aidan was the Head of Growth at Dil Mil from January 2018 to January 2020, where responsibilities included user acquisition, retention, and monetization for a leading dating app that serves over 3 million South Asians across multiple countries through advanced matching technology and user experience enhancements.