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Previous Company: G2 Ventures

Jeff Hardy is the current COO at Underground Cellar. Prior to that, they were with Lyte, Trove, i-5O, Instawork, Persona, Rhino, Lakehouse Ventures, Bling Capital, and G2 Ventures.

Jeff Hardy graduated from NYU Stern School of Business with a B.S. in Finance and Management.

They are on a team with Jennifer Shoemaker - VP, Special Projects & Analysis, Nelly Perchatkin - Chief of Staff, and Kelsey Mackendorf - Head of Customer Experience. Jeff Hardy reports to Jeffrey Shaw, Founder & CEO. and Tyler Garvin - VP, Operations reports to Jeff Hardy.