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Seda Cataltas Akdag is a seasoned digital media professional with extensive experience in digital marketing and media strategy. Currently serving as Lead, Media at Under Armour since December 2023, Seda has held notable positions such as Head Of Digital Marketing at Care In Turkey and Account Director at Carat. Previous roles include Director of Digital & Technology at Wavemaker, where Seda led a team overseeing comprehensive digital strategies, and Digital Strategy Manager at MEC, focusing on innovative media strategies across various platforms. With an academic background that includes a Summer School program in E-Commerce from Harvard University and an MBA from Istanbul University, Seda demonstrates a strong foundation in both practical and theoretical aspects of marketing and digital media.