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James Michelfelder is an accomplished creative professional with extensive experience in photography and content direction. Currently serving as the Sr. Global Creative Director for Content at Under Armour since August 2013, James leads a global team of photographers, videographers, and creatives, driving the strategic vision for photographic and video content across various channels. Previously, James operated as an Advertising and Editorial Photographer, partnering with notable brands and agencies such as Mercedes Benz and Reebok, while also contributing to prominent publications like ESPN The Magazine and Men's Fitness. Early career roles include Director of Photography at Under Armour, where James established the photography department, and Photography Director at Storm Mountain Publishing, overseeing photography direction and print quality. James holds multiple educational certifications from prestigious institutions, including a Bachelor of Arts in Photography from California State University-Sacramento.