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David Pinches currently serves as Non Executive Chair at Salesfire, where strategic guidance is provided for a £2 million investment initiative aimed at enhancing eCommerce growth. Concurrently, David is a Board Advisor at UNARIC, focusing on the product strategy and marketing aspects for Salesforce ISVs. As an Associate with Product Leaders Alliance since December 2022, David contributes expertise in product development. Previous roles include Chief Product Officer at Causeway Technologies, Marketing Director EMEA at FinancialForce, and Marketing Director at Oak Intranet. David's career also encompasses leadership roles at Tarigo, Scott Logic, and IRIS Software, underscoring extensive experience in product management, marketing strategies, and business growth initiatives. David holds a B.Sc. in Computer Science & Mathematics from the University of Leeds.