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Sarah Holland has over 20 years of work experience in sales and advertising. Sarah started their career in 1999 at LifeMinders.com as an Advertising Sales representative. Sarah then worked at Rational Software (now part of IBM) as a Sales representative from 2000 to 2002. In 2003, they joined Gantthead.com and Headstrong as an Advertising Sales Manager. Sarah Holland later joined Unanet in 2009 as a Sales Director.

Sarah Holland attended Mount Vernon College (now George Washington University) where they earned a bachelor's degree in Arts and Humanities, graduating Magna Cum Laude.