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Natalia Wygoda is an experienced marketing professional with a background in both customer and business operations. Currently serving as an ABM Marketing Manager and Customer Marketing Manager at Unanet since May 2023, Natalia has successfully led persona-driven newsletters and automated email workflows to enhance customer engagement and retention. Previous roles include Marketing Operations Manager and Business Operations Manager at Canpol Industries, as well as positions at Dentons and Stikeman Elliott LLP focused on business development and marketing coordination. Natalia began the career as a Marketing Coordinator at PricewaterhouseCoopers. Educational credentials include a Bachelor of Business Administration in Marketing from the Southern Alberta Institute of Technology.