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Svetlana Dovzhik is an experienced marketing professional currently serving as the Head of Marketing and Product Owner Subscription at Umico since January 2023. Svetlana oversees the development of the Umico Premium subscription, focusing on customer acquisition, subscription metrics improvement, and team management. Prior to this role, Svetlana was a Brand Manager at МТБанк from March 2019 to December 2022, where responsibilities included managing the Halva brand, conducting market research, and executing promotional strategies. Additionally, Svetlana has experience as a Chief Marketing Specialist at МТБанк and as a Digital Manager at Wunder Digital, where skills in online and offline promotion strategies were honed. Svetlana holds a degree from the Institute of Parliamentarism and Entrepreneurship, completed in 2014.