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Sonja Wahl is an experienced professional currently serving as Human Resources Manager and International Marketing Manager at umdasch The Store Makers since January 2013. In these roles, Sonja Wahl manages international media and press contacts, facilitates communication between central group marketing and regional marketing managers, and oversees various projects including event organization and internal communication. Additionally, as Shop Academy Manager, Sonja Wahl develops new event formats and manages the annual program for the umdasch Shop Academy. Prior to this, Sonja Wahl held the position of Marketing Manager at Umdasch Shop-Concept from August 2007 to December 2012, focusing on press work, online marketing, and event organization. Educational qualifications include a Magister in Medienmanagement from FH St. Pölten and ongoing studies at ÖPWZ: Personalakademie and HLW Amstetten.