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Dr. Petra Böttinger-Barth has extensive work experience in various roles within the Umdasch Group and other organizations. Dr. Petra currently holds the position of Director Central Services Human Resources, Marketing & Sustainability at umdasch The Store Makers since April 2021. Prior to this role, they served as the Director of Marketing & Sustainability Management and Group Marketing Director at the same company. From 2016 to 2019, they were the Managing Director of Umdasch Digital Retail GmbH. Additionally, they worked as the Business Unit Director Digital Retail and Head of Sales at Umdasch Shopfitting GmbH Austria. Furthermore, they have served as a lecturer at the University of Applied Sciences Wels and held various positions within the Umdasch Shopfitting Group, including Head of Strategic Marketing and Strategic Assistant of the CEO. Dr. Petra also had experience in Corporate Communications at OÖ. Ferngas AG. Dr. Petra Böttinger-Barth has been actively involved in the industry, serving as a Member of the Supervisory Board at Umdasch Store Makers Leibnitz GmbH and as a Member of the Board of Advisors at EuroShop – The World's No. 1 Retail Trade Fair.

Dr. Petra Böttinger-Barth has a Mag. Dr. degree in Wirtschaftswissenschaften from Johannes Kepler Universität Linz, which they obtained from 2000 to 2007. Dr. Petra also completed an exchange program at Regent's University London in 2003. In addition, they hold a Diplom degree from Zukunft.Frauen, earned in 2016-2017. Prior to their university studies, they completed their Matura at HAK Linz from 1995 to 2000.