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Itamar Shafir is an experienced executive with a strong background in entrepreneurship and digital marketing. Currently serving as CEO of Umbrella Micro Enterprises and Chief Executive Officer of Umbrella Local since 2017 and 2020 respectively, Shafir focuses on building the independent workforce of the future and leading a team in generating leads and sales for small businesses. Previously, as Head of Product & New Ventures at Really Successful Limited, Shafir identified emerging trends in local and eCommerce marketing. Shafir co-founded Appforma, an automated marketing platform for small businesses, and also served as Co-founder and CEO of Shark Group LTD, a leading company in marketing research and content services in Israel. Additionally, Shafir co-founded Frint Media Group, specializing in in-print media technology for segmented marketing.