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Joe Morrison has held a variety of roles in the corporate world. In 2021, they began their current role as VP of Commercial Experience at Umbra. Joe also serves as VP of Commercial Product and Head of Product Success and Impact at the same company. Prior to this, Joe held positions at Azavea, Venture For America, Biomeme, Inc., and Pax Backpacks. At Azavea, they were Business Development for Raster Foundry and Product Specialist for OpenTreeMap. At Venture For America, they were a Fellow. At Biomeme, Inc., they were an Evangelist. Finally, at Pax Backpacks, they were the Founder.

Joe Morrison attended Davidson College, where they earned a Bachelor of Arts in Religion.