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Shelby Farrell, MBA, is a seasoned marketing professional with extensive experience in content creation, brand strategy, and partnerships within the outdoor and lifestyle sectors. Currently serving as the Sr. Content Marketing Manager at UltraSignup, Shelby focuses on promoting trail running through engaging content. At Turtle Fur, Shelby has held multiple roles, including Brand Ambassador and Marketing and Design Project Manager, enhancing the company's digital presence. Freelance work as a Creative Marketing Professional at SHELBZZF specializes in organic marketing strategies for small businesses. Previous roles include Sr. Partnerships Marketing Manager at COROS Wearables and Media Megalodon at goodr, showcasing a strong capability in athlete sponsorships and digital marketing. Shelby's educational background includes a Master's degree in Business from Champlain College and a Bachelor's degree in Psychology, Art, and Religious Studies from Saint Michael's College.