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Andrea Mercado is a seasoned Product Manager currently overseeing multiple projects at Ultra, UltraCasas, and UltraCreditos since August 2022. Prior experience includes serving as an Innovation & Digital Transformation Specialist at BIM Ltd. and leading initiatives as the Innovation & Transformation Leader at Pro Mujer. Andrea holds a Master in Customer Experience and Innovation from IE Business School and a Bachelor of Engineering in Industrial Engineering from Universidad Católica Boliviana. Additional experience includes roles at Banco de Crédito de Bolivia S.A., where responsibilities encompassed correspondent banking, product analysis, and employee satisfaction projects.