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Oubial Lhoussain has worked in various roles in the sales and business development field since 1998. Starting as a Sales Specialist at Tech Data, they then moved on to become a Key Account Manager at THQ in 2005 and BANDAI NAMCO Europe in 2009. Oubial then took on the role of Head of Sales Benelux at THQ in 2010, before becoming a Sales Manager Benelux at Koch Media/Deep Silver in 2013. In the same year, they also took on the role of Channel Executive at Microsoft, where they were responsible for the management of retail and distribution partners in Belux and implementing business strategies. In 2018, they became the New Business Development Manager at DLGamer, managing both existing sales pipeline and developing new business opportunities. In 2022, they began working as a New Business Development at Ultra.

Oubial Lhoussain attended the Académie royale des Beaux-Arts de Bruxelles - Ecole supérieure des Arts from 1994 to 1997, studying Graphical Art.