Enrique Ruvalcaba has a strong background in brand strategy and marketing, with extensive experience in the toy and collectibles industry.
Enrique currently serves as the Vice President of Brand Strategy at Ultra PRO International, where they oversee all product development and marketing efforts at the company. Enrique also leads and mentors a diverse team of over 35 direct reports.
Prior to their current role, Enrique held positions at Jazwares, LLC as the Senior Director of Global Brand Strategy for Squishmallows & Fortnite, where they contributed to the growth and success of these brands. Enrique also worked at Mattel as a Marketing Director, where they managed a $300 million division of brands, including WWE, Batman, DC, and Toy Story. In addition, they served as the Marketing Director at Jakks Pacific, where they led the sales and marketing efforts for the company's biggest brand, WWE, and successfully launched the first-ever kids category for the UFC.
Enrique's work experience demonstrates their ability to drive successful marketing campaigns, manage large-scale projects, and develop and mentor teams. Enrique has a proven track record of delivering results and contributing to the growth and success of the companies they have worked for.
Enrique Ruvalcaba pursued their undergraduate degree in Mechanical Engineering from Stanford University, where they studied from 1996 to 2000. Following this, they enrolled at USC Marshall School of Business from 2003 to 2005, completing their Master of Business Administration (M.B.A.) with a specialization in Marketing.
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