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Asaf Shifer is the Co-Founder and CTO of Ultra Finance, Founder of MaiTai Technologies, with a background in Israeli-Indian Digital and Software Services. As a Product Manager, Asaf has worked at ControlUp and Bank Hapoalim. Additionally, Asaf has experience as a legal intern at Naschitz, Brandes, Amir & Co., and has held various roles at Mamram, including Product Manager, Team Leader, and DevOps and System Engineer. Asaf holds an LL.B. Law Degree, attended Officer Academy in the IDF, and completed a Programming Course at Mamram, receiving a Certification of Excellence for their achievements.