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Ivan Kotov has held various roles in the marketing and business development fields since 2012. Ivan began their career at Groupon as a City Planner in 2012. In 2014, they moved to Lingualeo as the Head of Marketing and Business Development. In 2017, they became the CMO of AdHive.tv AI&Blockchain influencer marketing platform. In 2019, they were appointed as the Chief Commercial Officer (CCO) of Netology-group, and in 2021 they became the Co-founder and CCO of Ultima.School.

Ivan Kotov received their Bachelor's degree in Economics from Lomonosov Moscow State University (MSU) in 2009, after completing their studies there from 2005-2009. Ivan then went on to receive their Master's degree in Economics from the same university in 2011.